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The main challenges in sales training typically revolve around lack of time, accessibility, attention span, and measuring effectiveness. Being constantly on the go, sales teams can't afford to sit through lengthy training sessions. Microlearning offers a perfect solution by providing bite-sized, engaging content that can be consumed quickly and on the move.
Watch Somi Maynard share her practical tips for how to increase sales revenue with microlearning modules using 7taps. Powered by MicrolearningCONF.
Practical tips for using microlearning in sales enablement
1. Identify Metrics
Before diving into microlearning creation, it's essential to identify what you aim to measure. Are you focusing on behavior changes, improving statistics, or ensuring knowledge transfer? Understanding this will guide your training development and tracking.
2. Know vs. Do
Understand the difference between what your sales reps need to know and what they need to do. For example, knowing how to prepare for a meeting is different from successfully conducting a needs analysis during a discovery call. Tailor your content to target these distinct aspects.
3. Reinforce Behavior
Implementation shouldn't be a one-off activity. Use continuous reinforcement through feedback loops, incentives, and regular check-ins to ensure that the new knowledge translates into everyday practices.
4. Keep it Focused and Engaging
When creating microlearning modules, it's crucial to keep them focused. Break down the knowledge into fundamental concepts and deliver them using varied formats—videos, quizzes, GIFs—to maintain engagement.
5. Maintain Accessibility
Make sure your microlearning content is brief and mobile-friendly. Most effective modules take less than 5 minutes to complete, making it easy for sales reps to fit learning into their busy schedules.
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Results and takeaways
Implementing microlearning has proven immensely effective for our sales teams. These bite-sized modules help in knowledge retention, agility in adapting to market changes, and provide a familiar learning format, akin to social media snippets. Sales reps not only absorb the material better but also, eagerly ask for more.
"[The sales team] have loved it for a lot of different reasons… It helps with knowledge retention, being able to get little bite-sized pieces every once in a while, being able to learn just what they need to know."
To measure the success of our microlearning initiatives, we focus on:
- Revenue Impact: Tracking revenue before and after sales training to see tangible financial benefits.
- Performance Improvement: Noting increases in completion rates and knowledge retention.
- Behavioral Changes: Gathering feedback on actual changes in daily sales practices.
Take a step towards more effective sales training
Microlearning via 7taps has been a game-changer for us. It’s tailored, engaging, and perfect for the on-the-go nature of sales roles. If you’re looking to enhance your sales training and see a measurable impact on your revenue, I highly recommend giving 7taps a go.
Try 7taps for Sales Enablement
Interested in improving your training approach with microlearning? Explore 7taps to see how it can meet your specific needs. Whether you aim to simplify complex topics, boost learner engagement, or enhance business acumen, 7taps can help. Sign up or book a personal tour to take the first step towards more efficient and enjoyable learning.
💡More microlearning ideas
- Drive learner engagement in asynchronous learning
- Support continuous learning with microlearning
- Ensure effective learning transfer
- Make sales training more human and effective
How others benefit from 7taps
7taps has been a really effective way to teach our sales agents some difficult concepts. The feedback I'm getting from my team is “This is so much better. I finally understand what you're talking about”
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