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In the past, training our growing team of 118 sales associates across Florida involved lengthy in-person sessions or long-form videos. However, as our team expanded, these methods became inefficient. We needed a scalable solution that still provided high-quality sales enablement training. That's where 7taps came in, helping us transition to a more effective microlearning model.
"What we're finding is that it's a way more effective way for an agent to learn a script rather than memorizing it. It's to break it up into little pieces where they can address, let's say, the opening line versus the questions and then, of course, the closing technique."
Watch Jordana Tobel discuss how Premier Listings revolutionized sales enablement training for real estate agents with the magic of microlearning. Powered by MicrolearningCONF.
Here’s the sales enablement strategy that helped us empower our team using microlearning:
1. Start small (and keep it streamlined)
Initially, we used 7taps for more administrative procedures such as closing transactions. Standard operating procedures (SOPs), often lengthy and text-heavy, were converted into visual and interactive checklists. This reduced confusion and made it easier for agents to follow the required steps.
For instance, instead of digging through an LMS to find our payment procedures, agents could click a quick link to 7taps, which streamlined the entire process. This not only saved time but also ensured that everyone followed the correct protocols without managerial oversight.
2. Use with real-life scenarios
Our goal was to move away from rote memorization of sales scripts and focus on real-life application. We began by recording real conversations our sales team had with clients. These recordings were then divided into sections—like opening lines and closing techniques—and reconstructed in a more effective format.
By using these real-world examples, we created short, focused sales enablement modules within 7taps. This allowed our agents to practice and improve specific parts of their conversation techniques, making the learning process more interactive and practical.
3. Encourage critical thinking (and retention)
Rather than memorizing lines, our agents were asked to listen to recorded conversations and then upload their own improved versions using 7taps. This method encouraged them to think critically and adapt their responses in real-time. It helped them maintain control of the conversation while also solving problems on the fly.
Providing these bite-sized pieces of just-in-time training ensured that agents were better prepared for various client interactions, all while retaining the conversational authenticity needed in sales.
4. Drip your training content to reduce overwhelm
Understanding that new hires can often feel overwhelmed, we developed a 30-day microlearning program. Each day, new agents receive a short lesson focusing on a specific topic, reducing the initial information overload. This way, new hires can gradually build their knowledge and skills, making the onboarding process more manageable and less stressful.
This approach has received great feedback from our team, with many expressing that the segmented learning made complex info much easier to absorb.
Results and takeaways
Our integration of 7taps and microlearning has profoundly impacted our training efficiency and agent performance. Agents now engage more actively with training material, understand content better, and are more confident in their client interactions. We've effectively scaled our training across multiple locations without compromising on quality or consistency.
Interested in Trying 7taps?
Discover how 7taps can transform your team's learning experience. Whether you want to streamline administrative tasks, improve sales techniques, or create an engaging onboarding program, 7taps provides the tools you need.
👩💻 Ready to explore microlearning for your team? Schedule a demo with 7taps today and see firsthand how you can empower your sales team. Alternatively, you can sign up and explore 7taps at your own pace.
💡More microlearning ideas
- Streamline sales enablement process
- Drive learner engagement in asynchronous learning
- Reduce information overload in training and employee development
- Boost impact of your learning events
- Transform your long training materials into microlearning
