At The Virtual Training Team (VTT), our mission is to create engaging, high-performance, and happy learning experiences. And adding in microlearning “nudges” to support the attendance and effectiveness of training, particularly using tools like 7taps, has been a game-changer.
Watch Catherine’s presentation on improving attendance and effectiveness of learning events presented at MicrolearningCONF.
5 microlearning strategies for better attendance and engagement of learning events
Here are the 5 strategies we've used to enhance attendance and effectiveness in our live learning events with microlearning nudges.
"We use the term nudges intentionally because the purpose is to nudge learners towards whatever the outcome is that we're looking to achieve out of that whole learning workshop or program.”
1. Intrigue participants to sign up
At VTT, we support clients with internal marketing campaigns to get people excited about learning. This can include virtual or face-to-face poster campaigns with QR codes, sharing previous learner feedback, or a brief microcom video detailing the benefits of the training. The initial dopamine hit from signing up builds early excitement.
2. Ensure attendance with smart reminders
This is especially important when events are scheduled months out. Inspired by Robert Cialdini's commitment theories, we sent out reminder emails requiring responses. These reminders, combined with fun multiple-choice options and short video confirmations, both boosted attendance and allowed proactive rescheduling.
3. Engage participants before the event
Using 7taps, we prepare participants before the event, by giving them insights into what to expect. This piques their curiosity and encourages them to reflect on why the session matters to them personally, ensuring higher engagement when the session starts.
Here’s a microlearning course template for promoting learning events. Find it in 7taps.
4. Design for insight during the event
During the event, we focus on designing for insight rather than just action. For instance, in feedback workshops, our goal is to shift participants' broader thinking about giving feedback. This leads to more meaningful behavioral changes and better learning outcomes than merely committing to single actions.
5. Maintain momentum with post-event nudges
We send post-event microleaning “nudges” that reinforce what participants learned. These reminders prompt them to revisit their commitments and provide additional resources for continuous learning. Tools like FutureMe.org, where participants can send action-tracking letters to their future selves, help sustain this learning journey.
The key benefits and takeaway
The results of integrating microlearning nudges into our training events have been phenomenal.
- Attendance rates have improved.
- Engagement during the sessions has increased.
- Participants are better able to embed and apply their learning in their work.
The key takeaway?
Purpose is crucial at every stage of the learning process. Whether it's creating intrigue, securing commitment, fostering engagement, or embedding learning, you need to understand the purpose behind each nudge.
Ready to dive in?
Test out these tips on your own learning event with a 7taps free trial. See how microlearning can revolutionize your approach to learner engagement, knowledge transfer, and professional development.
💡More microlearning ideas for your learning events
- Reinforce a learning event in 3 easy steps
- Ensure effective learning transfer
- Boost knowledge retention via quick check-ins after workshops
- Drive learner engagement for asynchronous learning
