Overview
As a Marketing Associate at 7taps Microlearning, you will play a crucial role in supporting our initiatives to drive brand awareness, generate leads, and contribute to revenue growth. This position offers an excellent opportunity for a motivated individual to gain hands-on experience in a growth stage technology startup.
Responsibilities
Content Creation
- Assist in creating engaging content for digital channels including blog posts, social media updates, email campaigns, and website content.
- Collaborate with the marketing team to develop content calendars and maintain a consistent publishing schedule.
- Ensure all content aligns with brand guidelines and communicates key messages effectively.
Social Media Management
- Help manage and grow our social media presence across platforms such as LinkedIn, Twitter, Facebook, and Instagram.
- Monitor social media channels for engagement, responding to comments, messages, and inquiries in a timely manner.
- Assist in developing social media strategies to increase followers, engagement, and drive traffic to our website.
Email Marketing
- Support the execution of email marketing campaigns, including list segmentation, content creation, A/B testing, and performance analysis.
- Help maintain email marketing lists and ensure compliance with GDPR and other relevant regulations.
- Collaborate with the marketing team to optimize email templates and workflows for maximum effectiveness.
Marketing and Sales Analytics
- Assist in tracking and analyzing marketing metrics such as website traffic, social media engagement, email open rates, and conversion rates.
- Generate regular reports to provide insights into the performance of marketing campaigns and initiatives.
- Contribute to ongoing optimization efforts based on data-driven insights and recommendations.
Event Coordination
- Support the planning and execution of virtual and in-person events, including webinars, conferences, trade shows, and customer appreciation events.
- Coordinate logistics such as vendor management and promotional materials.
- Assist in post-event follow-up activities, including lead capture, data analysis, and reporting.
Customer Engagement
- Assist the Customer Success team in addressing customer inquiries, resolving issues, and providing support via chat and email.
- Collaborate with cross-functional teams to ensure a seamless customer experience from onboarding to ongoing support.
- Contribute to the development of customer success resources such as knowledge base articles, tutorials, and FAQs.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or equivalent experience.
- Strong written and verbal communication skills.
- Proficiency with Google Workspace Suite.
- Familiarity with social media platforms and digital marketing tools.
- Ability to prioritize tasks, manage time effectively, and meet deadlines in a fast-paced environment.
- Detail-oriented with a commitment to quality and accuracy.
- Team player with excellent interpersonal skills and a positive attitude.
- Previous internship or work experience in marketing or a related field is a plus.
This entry-level position offers a unique opportunity to gain valuable experience. We are seeking a motivated individual who is eager to learn, grow, and contribute to our team's success. If you are passionate about learning, technology, and marketing, or know someone who is, please email your resume (Word or PDF format) and contact information to careers@7taps.com
