September 6, 2024
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Ezra Charm
Did you know that learners forget about 70% of what they learn within a day?
Microlearning offers a solution by delivering bite-sized, easily digestible knowledge chunks. But have you ever considered how to write microlearning content that actually sticks?
Traditional training methods often struggle with information overload, leading to learner disengagement and forgetting. Microlearning tackles this by focusing on focused, specific topics. However, the key to maximizing its effectiveness lies in the way the content is crafted. Here, we introduce the 5 B's: a framework to craft engaging and impactful microlearning experiences that learners will not only remember, but will also be able to apply in the real world.
Use as few words as possible to get your message across. When creating microlearning, less is more.
In microlearning, every word counts. Focus on delivering the core message in a clear and succinct way.
Another great way on how to write microlearning is Instead of saying "Let's explore some strategies to improve customer service communication," simply say "Improve customer service communication."
Oversimplification. Ensure you're providing enough information for learners to grasp the concept.
Start with a catchy title that shows the learner what’s in this course. Help them understand why they should be interested and why they should invest their time into clicking through it. Learning is a voluntary behavior.
Microlearning should be captivating from the start. Grab the learner's attention and make them curious to learn more. In this way, you increase engagement and knowledge retention, a compelling approach on how to write microlearning.
Instead of a dry title like "Customer Service Basics," use something like "The Secret to Delighting Your Customers."
Don't be gimmicky. Ensure the title and content are genuinely relevant to the learning objective.
Using stories and examples will help learners relate to the concept.
Make the content connect with the learner's experience. Use relatable scenarios, stories, or even humor (if appropriate) to make the learning process more engaging.
Instead of listing abstract customer service principles, tell a short story about a customer service rep who resolved a challenging situation using effective communication.
Using stereotypes or inauthentic examples that might alienate learners.
Use short, easy-to-read sentences and an active voice.
Microlearning should be clear and to the point. Use concise sentences with an active voice (more verbs, fewer adjectives).
Instead of saying, "There are several benefits to using positive language with customers," say "Positive language builds rapport with customers."
Overly complex sentence structures or technical jargon that might confuse learners.
Use friendly, conversational language.
Maintain a friendly and approachable tone throughout your microlearning content.
Use conversational language and avoid overly formal speech.
Unprofessionalism or informality that undermines the learning content.
7taps incorporates a built-in framework for Microlearning that will help you follow the 5 B’s to create engaging and impactful microlearning courses.
With 7taps you can use one card to deliver one message/idea. It may be a thought-provoking question, a statement to remember, an example, a story, an action from a story that consists of some outcome. 7taps can also help your learners remember more by including fun assessments to test learner knowledge and retention.
Be Motivating - Always include a call to action, a summarizing phrase or conclusions in the end.
So go try 7taps! It’s free to sign up. Only a valid email address is required to create impactful microlearning experiences.