How to write microlearning content with the 5 B’s framework

Did you know that learners forget about 70% of what they learn within a day?

Microlearning offers a solution by delivering bite-sized, easily digestible knowledge chunks. But have you ever considered how to write microlearning content that actually sticks?

Traditional training methods often struggle with information overload, leading to learner disengagement and forgetting. Microlearning tackles this by focusing on focused, specific topics. However, the key to maximizing its effectiveness lies in the way the content is crafted. Here, we introduce the 5 B's: a framework to craft engaging and impactful microlearning experiences that learners will not only remember, but will also be able to apply in the real world.

How to write microlearning content: follow these 5 tips

1. Be concise

Use as few words as possible to get your message across. When creating microlearning, less is more.

Explanation

In microlearning, every word counts. Focus on delivering the core message in a clear and succinct way.

Example

Another great way on how to write microlearning is Instead of saying "Let's explore some strategies to improve customer service communication," simply say "Improve customer service communication."

Pitfalls to avoid

Oversimplification. Ensure you're providing enough information for learners to grasp the concept.

• Action tip 1: Identify one key takeaway for each microlearning module.
• Action tip 2: Edit ruthlessly! Eliminate unnecessary words and focus only on the essentials.

2. Be engaging  

Start with a catchy title that shows the learner what’s in this course. Help them understand why they should be interested and why they should invest their time into clicking through it. Learning is a voluntary behavior.

Explanation

Microlearning should be captivating from the start. Grab the learner's attention and make them curious to learn more. In this way, you increase engagement and knowledge retention, a compelling approach on how to write microlearning.

Example

Instead of a dry title like "Customer Service Basics," use something like "The Secret to Delighting Your Customers."

Pitfalls to avoid

Don't be gimmicky. Ensure the title and content are genuinely relevant to the learning objective.

• Action tip 1: Use strong verbs and active voice in your titles.
• Action tip 2: Consider incorporating questions or surprising facts to pique learners' interest.

3. Be relatable

Using stories and examples will help learners relate to the concept.

Explanation

Make the content connect with the learner's experience. Use relatable scenarios, stories, or even humor (if appropriate) to make the learning process more engaging.

Example

Instead of listing abstract customer service principles, tell a short story about a customer service rep who resolved a challenging situation using effective communication.

Pitfalls to avoid

Using stereotypes or inauthentic examples that might alienate learners.

• Action tip 1: Tailor your stories and examples to your target audience.
• Action tip 2: Use case studies or real-world examples whenever possible.
  

4. Be direct

Use short, easy-to-read sentences and an active voice.

Explanation

Microlearning should be clear and to the point. Use concise sentences with an active voice (more verbs, fewer adjectives).

Example

Instead of saying, "There are several benefits to using positive language with customers," say "Positive language builds rapport with customers."

Pitfalls to avoid

Overly complex sentence structures or technical jargon that might confuse learners.

• Action tip 1: Favor bullet points or short numbered lists to present information.
• Action tip 2: Use clear and concise language that is easy to understand.
  

5. Be nice 🙂

Use friendly, conversational language.

Explanation

Maintain a friendly and approachable tone throughout your microlearning content.

Example

Use conversational language and avoid overly formal speech.

Pitfalls to avoid

Unprofessionalism or informality that undermines the learning content.

• Action tip 1: Use a positive and encouraging tone.
• Action tip 2: Consider incorporating humor or relatable anecdotes to create a more relaxed learning environment.

Bonus tips for how to write microlearning content

7taps incorporates a built-in framework for Microlearning that will help you follow the 5 B’s to create engaging and impactful microlearning courses.

With 7taps you can use one card to deliver one message/idea. It may be a thought-provoking question, a statement to remember, an example, a story, an action from a story that consists of some outcome. 7taps can also help your learners remember more by including fun assessments to test learner knowledge and retention.

Level up your training by learning how to write microlearning content

Be Motivating - Always include a call to action, a summarizing phrase or conclusions in the end.

So go try 7taps! It’s free to sign up. Only a valid email address is required to create impactful microlearning experiences.

💡Microlearning ideas to start with

• Boost corporate communication
• Streamline your new hire onboarding process
• Improve leadership training on the go
• Support change management and new policies